Wednesday, January 23, 2008

"Johnson & Johnson's Redesigns Go for Green"

From Plastics News, 5 Nov. 2007

Johnson & Johnson is embracing new ideas in its packaging, including an emphasis on post-consumer recycled content for the plastic used in some of its iconic brands. The firm is launching a new bottle for its Johnson's baby shampoo that uses post-consumer PET, said chief design officer Chris Hacker during an Oct. 19 presentation at the Connecting'07 World Design Congress in San Francisco.

And baby shampoo bottle is not J&J's only product going green. There is recycled content in packaging for its Aveeno and Neutrogena skin-care brands as well, and a corporate environmental initiative that is tackling issues from recycling office paper to reducing carbon dioxide and overall waste.


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